By collecting all the written texts that we have gathered as a group,I have found that most of them are used for advertising a promoting a company or product.the company 'MacDonald's' promotes there fast food using its famous slogan "im lovin it"; using spoken elements in these situations ,we understand that this must be the best way to appeal to a customer or the people buying the food."lovin"is meant for 'loving'although they mean the same thing the way in which MacDonald's uses it give a more warm and relaxed feel to a family or even a child -MacDonald is a cheap and cheerful restaurant giving a sense of informality that appeals widely .
kfc uses the same technique -"finger lickin good"taking these specific letter out of the lexis -in this case a 'G' really give use a warm feeling of being yourself and not having to making an impression to be able to eat there-you wouldn't see this slogan for a posh ,expensive restaurant.
Yes - good awareness of the effect of this spoken feature - it is called clipping (where you cut off the beginning or end of the word where it is unstressed e.g. hangin' for hanging, or, I suppose, even 'angin'!
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